New James Hock Lookbook AW11

Exclusive unreleased images of a shoot for James Hock's AW11 collection. James Hock is one of Bloody Gray's clients, a self-taught designer from Malaysia. He gained fame in London's club scene from his iconic looks and impeccable sense of style. This collection, like his others are for the confident or defiant which can be worn by Men or Women. He revels in new possibilities in textures, shapes and proportions.


Shot by photographer, Fiona Garden on location in her studio.
Photographer: Fiona Garden/ www.fionagarden.com
Model: Harmony Boucher @ Models 1
Stylist: Kristina McCormick
Stylist Assistant: Chaimaa Kadi
Hair and Make up: Oscar Alexander Lundberg

For more exclusive images from James Hock's AW11 lookbook check out our Facebook page and don't forget to show your support by clicking the 'like' button!

Papercut Magazine

Bloody Gray pieces were also featured in the recent online issue of Papercut magazine. This sheek menswear editorial features our new designers, Agi and Sam who have their zebra print gloves styled in the shoot. Bitching and Junkfood feathered head pieces were also featured though wrongly credited as Culietta.

Great shoot though and the rest of the issue is beautiful. Look out on their website for more Bloody Gray pieces in future weeks.

Faint magazine

In Faint magazine's recent issue online, you can see some of our designer pieces featured in a main editorial fashion shoot. Culietta's orange fox tail accessory and Martina Spetlova's nude skirt brace were the Bloody Gray PR pieces used in the editorial, styled by Nickque Patterson, pg 4-11.
Check out the link below for the full issue:
http://www.faintmag.com/1600x1200.html

Rachel Freire in Dazed and Confused

In the last issue of Dazed and Confused (April Issue) our innovative and creative designer, Rachel Friere has had some of her pieces featured in one of their main fashion editorial shoots. This original shoot was styled by Robbie Spencer who has always been a supporter of Rachel's work, and has shot with her pieces before, always understanding where her designs are coming from.

Bloody Gray have always been enthusiastic towards Robbie's images, and continue to be, especially with this insane shoot for Dazed which features Rachel's leather sleeves.

Stylist, Kimi O'Neill

Stylist Kimi O'Neill, who has worked as Junior Fashion Editor at POP and Fashion Editor at Love has recently been working very closely with the Bloody Gray team. Now, freelancing for several fashion magazines she has used our designers for publications such as Volt where the LCDB head pieces were shot for the recent front feature article.

We were lucky enough to have her style Broken Fab's recent A/W11 lookbook creating some colourful and edgy images, displaying broken fab jewellery at its best.

At Bloody Gray, we are all massive fans of her work and its great to have Kimi's support for our emerging designers.

Rachel Freire and Two weeks on 'So You Think You Can Dance?'

Choreographer and dancing judge, Sisco Gomez has recently appeared on BBC One's 'So You Think You Can Dance?' program in Rachel Freire and Two Weeks. Stylist Shai Spooner has posted images on her blog of Sisco rocking our designers' pieces such as Rachel Friere's shoulder piece.

Sisco displays how truly versatile these designer pieces are from commercial to editorial, from womenswear to mens.

Be sure to watch Sisco every Saturday on BBC one to see what he wears next!